About

At Asetena African Goods, we believe every piece has a story. Our name, Asetena, meaning “life” in Akan, reflects our mission to bring the vibrancy, artistry, and heritage of Africa into everyday living.

We partner with skilled artisans across Africa who have mastered traditional weaving, carving, and crafting techniques passed down through generations. Each basket, textile, and decor piece is not just a product; it’s a work of art, made with care, cultural pride, and sustainable materials.

Our collections celebrate Africa’s bold colors, rich patterns, and timeless designs, while supporting fair trade and empowering artisan communities. By choosing Asetena, you are not only adding beauty to your home but also preserving traditions and creating opportunities for talented makers.

Our Promise:

·       Authenticity: Every product is handmade and rooted in African tradition.

·       Sustainability: We use eco-friendly, natural materials and ethical practices.

·       Impact: A portion of our proceeds supports artisan development and community growth.

From the heart of Africa to your home, we invite you to experience the life that Asetena brings.

Frequently Asked Questions

Yes. Every item in our collection is handcrafted by skilled African artisans using traditional techniques passed down through generations.
Absolutely. We source our products directly from artisan communities across Africa, ensuring each piece is genuine and culturally significant.
Because our products are handmade from natural materials, slight variations in size, color, and design are normal and part of their unique charm.
Some products can be customized depending on the artisan's craft and availability. Contact us to discuss your request.
We use locally sourced, sustainable materials such as elephant grass, natural fibers, indigenous hardwoods, and plant-based dyes.
Yes. We are committed to ethical sourcing and fair trade, ensuring artisans receive fair payment and their communities benefit from every purchase.
Yes, we ship worldwide. Please contact us at hello@asetenagoods.com for International Shipping rates.